Together with Berlin based agency anschlaege.de we developed several personas for the talk events binnenstadt Dialog and a campaign around the city of Bremen, Germany, to promote new ways of bringing the city center to life featuring the so called Transformers.
Concept, Creative & Art Direction, Graphic Design: anschlaege.de
Illustrations & Animations: Viktoria Cichoń
Photos: Christian Burmester
For Socials there are some animations advertising the talk events.
Tram advertising the campaign, Photo: Christian Burmester
A poster campaign all over Bremen with related taglines to advertise the change of the inner city.
Adding more plants and trees is part of the transformation of Bremen's inner city.
Photo: Christian Burmester
Using parking lots for skating is a classic way of using urban spaces to fill them with life.
Photo: Christian Burmester
Photo: Christian Burmester
Photo: Christian Burmester
Various things can enrich the inner city like a library, shopping and gastronomy.
Playing with the illusion of a pool
Photo: Christian Burmester
Animated sketch vs. final version
Color choices that work together with the iconic light green.
